Frithsden, Nr. Hemel Hempstead, Herts HP1 3DD
01442 86 44 80
the alford arms
frithsden

OUR ETHOS

Who would run a pub? Well, truth be told, we would.

It's what we do - what we've always wanted to do. Bring the pubs of fond memory into the light once more. So we searched the highways and (often forgotten) byways of the Chilterns to create our little duet of born again boozers. Unsung little gems, ready for a new start.

And although our pubs may be a tad harder to find than most, people find their way; from first-time visitors and the fine diners to the regulars and locals who call us home. Our pubs are for everyone - you may even have to step over a dog or two on your way to the bar. This is how it has always been and how we like it.

With our wonderful GM, Darren at the helm, the Alford is a haven for locals and a home from home for visitors. He isnever more comfortable than hosting the bar on a Friday night and is ably helped by the lovely Ashley, our new assistant D.P. and Zoe, who round out the front of house management team. Being busy is what they like, that and a bit of banter as they make everyone welcome.

They like smiling too. Smiling is good – good for you and good for them. A warm welcome is as good as a perfect Sunday roast – so why not have both? Greet our happy crew with a cheerful hello and they will respond with your heart’s desire. It’s an age-old equation – and it works.

This is what we do. And we love it.

" If we dont know who grew it, or where they grew it we just dont use it...

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